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Ace Hotel sets fall 2013 opening date for new DTLA location

By Hayley Fox
Published: Thursday, March 21, 2013, at 08:13AM
IMGP0758 Ed Fuentes

The historic United Artists building will soon be a Ace Hotel.

Although few updates have been released from the Ace Hotel on the progress of their new DTLA digs, the hip, young hotel has announced on their twitter page that their Broadway location will be open in fall 2013.

Last year the hotel chain announced they'd be moving into the historic United Artists building that first opened in 1927. The new space is expected to include 180 hotel rooms and the theater portion will be remodeled into a 1,600-seat entertainment venue.

"The theater and tower stand as monuments to a group of seminal American artists pushing out on their own — driven by the need for creative control," says the Ace's L.A. website. "United Artists co-founder Mary Pickford's love for the ornate detail and stone spires of Spanish castles and cathedrals is manifest at the theater — a true temple of the arts."

The DTLA location will be the Ace's second California location -- the first is in Palm Springs. They also have hubs in New York, Portland and Seattle.

"We tap into the authentic voice of a property or location, with an emphasis on narrative and visual identity, maximizing the value of unique real estate," says the Ace, who also describe their aesthetic as "modern bohemia that marries the pragmatic with the romantic."

Rooms at their Palm Springs location include record players, fireplaces and a vibe they describe as "luxury camping." The hotel chain prides itself on creating hotels that embody the neighborhood they're located in.

What do you think this means for downtown L.A.?


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