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Corporate headquarters of LA-born clothing retailers open at Alameda Square

By Hayley Fox
Published: Monday, June 10, 2013, at 11:23AM
Earl Gibson

EVOQ properties, who own Alameda Square, began renovating the warehouse space last fall in preparation for Ella Moss and Splendid.



LA-born clothing lines Ella Moss and Splendid have opened a new corporate headquarters in Alameda Square. The move to this industrial campus is only one part of the plan for the compound's long-term overhaul.

The 1.4 million-square-foot Alameda Square is owned by EVOQ Properties. It includes multiple buildings but is best known for housing American Apparel's factory and warehouse. Earlier this year, designers released preliminary plans to turn the manufacturing center into a more public-friendly retail destination.

Martin Caverly, CEO of EVOQ, said in a statement that the opening of Ella Moss and Splendid is just the beginning of the square's transformation.

"In the coming months, we are looking to bring new tenants that not only will bring new amenities, services and new jobs to the campus, but new life to a growing community," said Caverly.

The two clothing retailers are housed in Building 1 of Alameda Square, where they fill two floors and have 225 employees. EVOQ began redevelopment of the space last fall in preparation for the companies' move. They converted the warehouse into an industrial office space that includes a roof deck, retail and restaurant space, and more accessible outdoor areas.

"The new space — with its rich history, openness and wonderful natural light — will help us further expand the brands," said Splendid and Ella Moss president Jonathan Saven.

Alameda Square was built in 1917 and has a long history of serving as a manufacturing and distribution center for Los Angeles. It has gone through multiple transformations in its almsot 100-year history though, from its origin as a railroad terminal to a food manufacturing plant and now, apparel factory.

The Architects Newspaper reports that the square's future is aimed at attracting more visitors — and shoppers — by turning it into a hip, open air marketplace. In addition to creating more green space, developers are planning to add a massive parking structure, a plastic tent with retail stalls and will convert a line of shipping containers into small shops.

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