No More Cherry 7-Up?

By Eric Richardson
Published: Sunday, January 08, 2006, at 02:35PM

Eric Richardson

DOWNTOWN LOS ANGELES — One of the odder relics of Downtown is the Cherry 7-Up ad that for twenty years or so has stood over the Cameo Theatre on Broadway. Michael over at Franklin Ave summed up its odd draw back in November:

Strange as it sounds, I’ve been semi-obsessed with this billboard, as a symbol of downtown’s long neglect. An outdoor agency erected this Cherry 7-up ad 20 years ago – and then no one ever bothered to replace it.

At the moment, though, that neglect has vanished. In its place is an ad for the Ashes and Snow exhibition at the Nomadic Museum currently sitting on the Santa Monica beach. The new ad appears to be just stretched over the old sign, so perhaps the Cherry will once again return after the exhibition ends its run. For now, though, the new ad gives a nice night-time touch to that stretch of Broadway.

Comments

obeck writes:

do you have a photo of the old sign, I don't remember seeing it.

# on Jan.10.2006 AT 10:08 AM

Eric Richardson writes:

obeck: checked the linked Franklin Ave post, or google a little. You should definitely find it searching for "Cherry 7-Up" and "Cameo". -e;

# on Jan.10.2006 AT 11:11 AM

hexodus writes:

i made a post about this event after reading franklins and blogdowntowns. i have two photos linked:

http://hexod.us/a/2006/01/it_is_no_longer.html

# on Jan.10.2006 AT 11:17 AM

hexodus writes:

oh boy, i did it again. the "is" in the URL is supposed to be surrounded by two underscores.

# on Jan.10.2006 AT 11:18 AM

Eric Richardson writes:

hexodus: I fixed the url for you. I hate that behaviour of the Markdown parser (interpreting underscores mid-word). I really need to get in to the code and disable it. -e;

# on Jan.10.2006 AT 12:18 PM

No More Cherry 7-Up?

Comments

Your Comment:

Preview