Elevator Advertising at MCI Center

By Eric Richardson
Published: Tuesday, September 12, 2006, at 10:11AM

Eric Richardson

DOWNTOWN LOS ANGELES — When the elevator doors closed this morning I wasn't quite expecting to be greeted by full-sized advertising for CBS's How I Met Your Mother. I'm sure these ads in the MCI Center (the office tower over Macy's Plaza) aren't the first time this has been done, but it is new to me.

As far as advertising goes, it's a great space. What else are you going to do in the elevator besides stand there staring at the door?

And as proof that we never grow up: Even in an office tower the ads are getting defaced.

Update (3pm): Thanks to Dana for pointing out that it's CBS, not Fox. I was getting it confused with The War at Home, which I've similarly never watched.

Comments

Nic Cha Kim writes:

They should advertise The Office.

# on Sep.12.2006 AT 02:38 PM

Dana Gabbard writes:

Not to nitpick, but isn't How I Met Your Mother on CBS?

Gads, I thought we hit a new low with video ads at the checkout stand. Then the buses. Now this? UGH!

# on Sep.12.2006 AT 03:12 PM

Whitman Lam writes:

I wouldn't be surprised by anything, at a time when people are selling tattoo ad-space on their bodies. Even on the handblowers in restrooms.

And why not? A blank wall makes no profit. Here's a question, with a tight budget why doesn't the MTA sell adspace in any of the Red Line stations? Every bus shelter is used as ad space to help pay for maintenance, why not the subway? So much potential is wasted. sigh.

# on Sep.12.2006 AT 03:26 PM

Tudor Maxim writes:

We do this kind of advertising in Romania. We reached a stage where advertisers use a lot in the marketing mix this space. We try to keep it as a non-agressive advertising; the ads are inside the elevator, one can spend more time from a floor to another than waiting for the elevator.

# on Sep.28.2006 AT 06:22 AM

Elevator Advertising at MCI Center

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