Fresh Fare Ad Gets Downtown a Little Backwards

Wow, great catch! I never would have noticed that.

Isn't it Fith and Fig, viewed from the Bonaventure, not Ninth and Flower?

I once spotted an ad in Wired magazine for a name computer manufacturer which had flopped the Downtown skyline. I wrote a letter and asked for a prize. All I got was a 'thank you but no prize' response.

It amazes me to hear people make statements like Downtown Los Angeles has no 'landmarks' in its skyline (as was the case in a recent Los Angeles Times article), yet so many millions of people recognize LA's skyline in an instant -- some so well they can spot errors like these and call advertisers to task for it.

Keeping in line with the signage and branding conversation, I must say I think the signage that has gone up at the main entrance is disappointing. It almost looks temporary - is it? Definitely not as prominent as the renderings suggest and last time I saw it (at night), very poorly lit. While excessive signage can be a detraction, I think there are ways to elegantly and prominently incorporate it in the design of the facade that enhances the streetscape. I expected a bigger statement. Afterall, many think the opening of Ralphs is the best thing since sliced bread - which is now available in aisle 2.