Downtown Fare Zone: Quick Boost for Metro Rail's Utility
DOWNTOWN LOS ANGELES — 
Our recent Downtown Connector thread sparked sixty comments, proof that there are certainly readers with strong opinions on Downtown and regional transit. The Connector is an important project that has great potential to increase connectivity through Downtown. As of right now, though, it’s still just plans awaiting decisions and funding. Any benefit won’t be realized for at least a decade.
A recent trip to Chinatown got me thinking. What could we do right now to improve Downtown connectivity with little added expense?
My suggestion: improve transfers by creating the Downtown Fare Zone.
A few weeks back I met up with Kathy and her class for a field trip they were taking to Homeboy Industries. I hopped the Red Line up to Union Station, but balked at the thought of paying another $1.25 to ride the Gold Line just a single stop to Chinatown. Instead I walked up Alameda to get there. A similar situation comes when taking the Blue Line. I'll walk to 7th and Metro every time instead of hopping the Red Line at the closer Pershing Square station, largely because it just doesn't make sense to pay a full fare to travel just one stop.
Thus the idea of the Downtown Fare Zone: Trips to or from any station inside the fare zone do not require the rider to purchase a transfer. Trips entirely inside the Fare Zone would still require a valid fare.
Coming up from Long Beach and headed to Pershing Square? Your Blue Line ticket is valid to get you there. Heading back? Your Red Line ticket, purchased within the Fare Zone, would be valid for travel down to your destination. Coming in from Pasadena to see a Laker game? Your Gold Line fare will get you all the way to Pico station.
The Downtown Fare Zone would be composed at its core of the Red Line stations from 7th/Metro to Union Station, plus one additional station on each line. For the Red Line that would mean Westlake / Macarthur Park would make it inside. For the Blue that would include Pico station. For the Gold you would get Chinatown, plus soon the Little Tokyo / Arts District station on the Eastside Extension.
The Fare Zone would require no technical changes for implementation. Metro would need to educate Fare Inspectors on the stations included, and then would simply need to advertise the new-found flexibility.
Granted, the Downtown Fare Zone reduces theoretical revenue from patrons transferring for the last (or first) leg of their trip. Instead of a trip from Long Beach to Pershing costing $2.50, it would now generate just $1.25. I would argue, though, that this extra leg of revenue is not being realized in most cases. I think many people do as I did on my trip to Chinatown and just walk those last blocks instead of having to pay again. That means that actual revenue loss should be minimal.
The upside benefits from improving the rail system's usefulness to get in and out of and around Downtown should more than make up for any minimal fare loss. I know I personally would ride the rails more given this configuration, and the solution benefits those who are from outside of Downtown just as equally as it does those of us living here.
To me, this solution is win-win. I'm going to send the idea around and see if I can get some official responses, but as always I'd love to hear first and foremost what those of you who read this site have to say.
Comments
this is a really good idea. i live in Luma and walking to the 7th st station is a schlep, but doubling my fare for taking the blue line just one stop is not cost effective. i bet metro would benefit from a lot more Staples Center ridership ()not to mention "South residents" if you could take the blue line that one stop to the red line.
# on Nov.26.2007 AT 09:41 AMActually, I think your assumption that revenue will suffer is unfounded. I think the reverse is true. The simplicity will drive up system useage and ultimately drive up revenue.
# on Nov.26.2007 AT 10:10 AML.A. should do what the city of Portland, OR did: fare within the downtown zone is free. On the streetcar, light rail lines, and buses. It makes the downtown area very visitor friendly.
# on Nov.26.2007 AT 10:22 AMYES, YES, YES, YES and YES! How about $1.25 for two hours unlimited travel within the zone? Should go great for the Langers/Philippes lunchtime crowd.
# on Nov.26.2007 AT 12:47 PMHonestly, I had no idea that a new/transfer ticket was necessary between lines. I always thought that as long as you were headed away from the location on your ticket you were fine. I take the Red Line from MacArthur Park to Union Station and get on the Gold Line down to Pasadena every weekend, using the one ticket I got at MacArthur Park. In fact, inspectors have checked my tickets several times, and they never even bat an eye.
# on Nov.26.2007 AT 01:37 PMAndrew: I'd chalk that up to fare inspector kindness or ignorance. From Metro's Riders Guide (PDF):
# on Nov.26.2007 AT 01:56 PMA one-way ticket is good for up to two hours from the time purchased in any direction from the station of origin on one line only.
NOTE: Ticket is NOT valid for transfer to other lines; another ticket must be purchased when changing lines.
Great Idea, I just don't know if the MTA would go for it. If the MTA doesn't like this idea, maybe they will allow the transfer within the downtown area. This way we will on only pay an extra 25 cents instead of the 1.25.
# on Nov.26.2007 AT 03:19 PMI think this idea illustrates well the reason our system does not make sense. We have 1/2 of system. It partly goes where you want, but not really. No park and ride. DASHES that stop at 6 PM.Evening service endng at midnight. Entertainment zones and convention centers that are not connected. No easy connection from heavy rail to light rail. (Try a Union Station red car transfer to Gold Line) or go from Historic Core to Staples. How about a Greyhound bus station that is 1/2 mile from any real mass transit? The airport connections speak for themselves.
Portland's trolley system is easy, clean, quiet, safe and FREE in all of downtown. I am sure some will howl, but how about a downtown-wide pass or easy (or included) transfer that really connects folks downtown. I had to pay $38 for 2.5 hours (self park to boot) at the Omni Hotel for a meeting that I was running late for. I would gladly pay $20 a month or so if we had a system that got us all around downtown.
Imagine morning work in Financial District, lunch at Little Tokyo, groceies at Farmer's Market at Santee Village, a dinner/sports/concerts/ and late night drinks at LA Live all on a pass. What a rich day. Now imagine the present system of moving your car and paying 5 parking fees, and the headache and traffic.
No matter how you get downtown, once you are here, you should be able to get around without needing (or wanting) to move your car.
Portland is even building trolleys BEFORE the neighborhood and planning whole urban villages with that as the foundation. What could that do to a new Artist District/ LA River park neighborhood with some density and open space.
# on Nov.26.2007 AT 05:23 PMI agree the Union Station Gold to Red transfer is horrible, however, the connections at 7th Street Metro & Imperial station are not bad at all. When in London, we had to walk 1/4 mile underground to tranfer from 1 heavy rail line to another, that was the absolutly worst connection, ever.
I don't forsee a "free fare" zone ever happening in downtown. It's like saying, "why doesn't Chicago or New York do free fares?". The MTA is in a huge financial hole, thus the reason for the fare increase. And with Ahnold taking more away from public transit ($1.3 billion, remember?), the chance for free fare is slim and none. This is consistent with Foothill & Santa Monica doing fare increases.
# on Nov.26.2007 AT 06:01 PMAnd also, if you really use the Gold, Red, and Blue Lines that much then you really should just consider getting a monthly pass; especially if you live in Downtown. Most people who use the system frequently enough to buy the monthly pass never have to deal with transfer hassles. And besides just getting you around Downtown on Metro, it can take you out of Downtown as well. Far more useful I think.
# on Nov.26.2007 AT 08:07 PMSo then technically I'd have to get a one way at Wilshire/ Western and then another at Wilshire/ Vermont if I wanted to go to Hollywood? Because they are considered two separate lines and they're going in different directions. Seems pretty ridiculous to me. Metro should update their standards. Before the far hike it pretty much always made sense to just buy a day pass but now it makes more sense sometimes to get oneways.
Why are we the only major city that doesn't do transfers? I was just in Vancouver and you could transfer with your one way ticket once for an hour and a half after you originally bought you ticket
# on Nov.27.2007 AT 10:29 AMIt's downright ridiculous that you can't transfer between lines on a one-way ticket to begin with. Anyone who has a car has NO incentive to ride the metro across town with this fare structure, even during rush hour. Furthermore, the transfer policy is labeled nowhere at actual stations, and an inadvertent transfer can net you a fine of $500 for nothing less than suffering from a complicated, draconian policy.
The cost of a single-ride should apply to ALL rail lines within a two-hour period. That's even easier to implement than a Downtown Fare Zone and would cost less - it'd also make the MTA more appealing to people who actually want to take trains.
After all, I'm unemployed, poor, and love the metro, and it's still cheaper for me to drive due to this ridiculous fare structure.
# on Nov.27.2007 AT 06:42 PMEric: I'm leaning heavily towards ignorance. I think if it were kindness, they probably would have explained, "Hey, you need to get a new ticket, but we'll let you slide this time."
Anyway, I don't understand why they wouldn't just charge by distance. I think I'll continue to purchase only one ticket, and if they ever question me, I'll plead ignorance.
# on Nov.27.2007 AT 09:02 PMMany Metro areas like Portland and Salt Lake City have free fare zones. And it's made a big difference in congestion rush hour congestion. Transportation will always be subsidized. The Dash Bus runs service everyday in Downtown. Their costs are no doubt rising with gas prices.... yet they still charge 25 cents a ride. Perhaps Metro can take a page from the Dash Bus, not to charge Downtown workers $2.50 in fares just to grab lunch a few blocks away. I love the Matzo soup at Langers.
# on Nov.27.2007 AT 10:03 PMDASH's days are numbered and it has little to do with the cost of fuel and everything to do with the increasing costs of maintain a fully subsidized fleet of buses that needs replaced in the coming years. (Does anyone really think those $.25 fares amount to anything? I suspect more money is spent accounting for the fare box than comes out of it.)
Union Station to Metro Center should be free. And like NYC's subway, once you have paid once, you can go anywhere until you exit the system regardless of the number of lines crossed.
In simple terms, until parking costs, fuel costs and traffic congestion force single-passenger car users to change their behavior, little will happen in Los Angeles to move people to mass transit. Why? Because for the better part of the second half of the 20th century mass transit was viewed as declasse.
It's no wonder that the bulk of current mass transit users either have no choice economically, are ideologically driven or are from out of town and don't know the faux pas they are committing.
Maybe MTA should start paying celebrities to ride Metro? That's about the only thing that will change the minds of generations of middle-class Angelenos who avoid mass transit as if it were a toxic substance and it will be much cheaper than building a Downtown connector stop at Flower and Third.
# on Nov.27.2007 AT 11:35 PM


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