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3RD + SPRING: An Artisanal Food Market in Downtown

By Rich Alossi
Published: Wednesday, July 15, 2009, at 03:23PM
Douglas Building Atrium Ed Fuentes

This atrium in the Douglas Building will house the 3RD + SPRING Artisan Market.

Think of it as Downtown's more gourmet answer to the shoulder-rubbing hustle of nearby Grand Central Market.

A new artisanal marketplace is heading to the Douglas Building's indoor atrium and is in the process of recruiting vendors for the space. The team behind 3RD + SPRING Artisan Market is looking to turn the underused atrium into a veritable foodie destination, with a more integrated partnership between current building tenants and outside vendors.

Though no opening date has been set yet, 3RD + SPRING has already drawn interest from a French bakery, a tea company, a fresh fish vendor, a candle merchant and several gourmet food vendors, according to the market's Jan Bryant.

"We will be targeting the type of merchants and products that are not yet Downtown," Bryant states via email.

That process starts with Blue Cupcake, opening on Monday, July 20, in a partnership with Lot 44 Coffee. The first of many hoped-for vendors, Blue Cupcake has a history selling fresh-baked treats at local farmers' markets. As an introduction to the neighborhood, free cupcakes and coffee will be available from 11:00am to 2:00pm.

In concept, the market idea draws similarities with San Francisco's Ferry Building Marketplace -- though at a mere 2,500 square feet, the atrium may be more appropriately compared with Bottega Louie's quick-service market and deli. UPDATE: Total square footage for the project is 15,000 square feet.

Following the recent closure of Ma Petit Bakery & Cafe, a gourmet marketplace could be just what the Douglas needs to draw foot traffic from nearby residential areas and the soon-to-open Los Angeles Police Department headquarters building.

Vendor applications are being accepted for small stalls beginning at 64 square feet up to 500 square feet. 3RD + SPRING Artisan Market welcomes input for what types of vendors the community wants to see.

3RD + SPRING Artisan Market: 3rdandspring.com

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