Sneak Peek: Los Angeles Brewing Company to open on Broadway
The Los Angeles Brewing Company will not initially brew their own beer. They will carry 100 different beers on tap though and about 30 more in bottles.
DOWNTOWN LOS ANGELES — Situated in an old Bank of America building on Broadway, the two story, 389-person capacity Los Angeles Brewing Company is set to open this weekend after nearly two years of "red tape" and permit hold-ups.
Once open the restaurant will have 65 employees and although the brewing company wont initially be brewing their own beer, they will be serving 100 different beers on tap, including multiple brews of Stone, Eagle Rock and Coronado.
The spacious location incorporates much of the original architecture and materials from about a century ago. Tables are cut from the building's original marble, brassy lamps hang from the ceiling and wrought iron staircases and accents bring out the historic aspects of this fairly modern-looking space.
Ralph Verdugo owns the L.A. Brewing Company and has been a Downtown resident for seven years. He also owns the Spring Street dance spot, Club 740, as well as other small businesses. Verdugo seems passionate about the history of Downtown's buildings and his focused attention to detail surfaces in all the personal touches he's planning for the location.
"One of the things that restaurants in L.A. forgot is customer service," said Verdugo.
So his restaurant will have waitresses serving free appetizers and delivering drinks to patrons while they wait for a table. Even Downtown dogs will get the royal treatment on the canine-only patio that allows pet owners to check in their animals while they dine inside.
Verdugo said he's taken extra consideration in regards to female customers, by installing purse/jacket hooks under the bar at every seat and a plush leather couch in the women's restroom for those waiting for a stall.
The restaurant owner also said going green was an overall concern in the restaurant's construction, and included choosing no-water urinals and menus printed on recycled brown paper (made from materials such as old grocery bags.)
Upstairs on the mezzanine will be the designated lounge space and an "all-organic" bar that will serve cocktails made with fresh fruit, organic liquor and no preservatives.
But this upscale brewery-style restaurant will also have a full menu of "California Comfort" food, including salads, steaks, veggie options and desserts (including a pineapple upside down cake with homemade vanilla ice cream and a nut brownie topped with a caramel/stout sauce.)
Entrees start at about $10 and hover in the mid-teens, beers will cost $6 to $9 and cocktails will cost around $10.
There are eight large projectors and screens situated along the walls of the main dining area where the restaurant will show everything from sports games to classic movies, on their "Dinner and a Movie" date night.
Verdugo said he hopes the brewing company becomes a real neighborhood spot -- like "Cheers" -- and attracts tourists as well as local regulars.
Now that the brewing company is poised to open, Verdugo is already planning a "Phase Two" that will include building out the space underneath the restaurant into a cigar bar. This space includes an entry to a decades-old tunnel that was used during the prohibition by bootleggers, said Verdugo, and a large pair of metal doors riddled with machine gun bullet holes.
Los Angeles Brewing Company will be open seven days a week for lunch and dinner. It will stay open to 2 a.m. It's located at 750 S. Broadway