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Urban Noodle Fine-Tunes for Monday Opening

By Pamela Rouse
Published: Friday, February 26, 2010, at 03:31PM
Urban Noodle Pamela Rouse []

Opening Monday, new eatery Urban Noodle replaces the Old Bank District's Warung Cafe.



Residents of the Old Bank District yesterday got their first taste of Urban Noodle, the new casual eatery taking over for Warung Cafe.

Warung closed Christmas week, and a mysterious "What is Urban Noodle?" sign was hung on its door and posted on the new eatery's Facebook page. A short two months later, the restaurant opens its doors to the public on Monday, March 1.

Last night's first serving was for 40 winners of a lottery held for Old Bank residents. Another neighborhood tasting is planned for Saturday. As with any early opening, service and dish preparation are still being tuned. Preview diners are being asked to fill out surveys about the dishes they've ordered.

Service and preparation are being tuned as diners fill out survey forms about the dishes.

Renovations focused on making the cafe a brighter spot to eat, with white walls and a projector showing noodle and food-based films. During Thursday's tasting, Ang Lee's "Eat Drink Man Woman" was shown.

Ada and Arlene Tai, co-General Managers, partnered with developer Tom Gilmore on "Warung Wednesday's" at the end of 2009. As it became clear that the restaurant was going to close, the women pitched several different menu concepts for a replacement. The concept not only had to work with the small dining room available, but also be able to be served from a kitchen where space was at a premium. "This type seemed the best suited," Ada said.

"We always loved noodles," added Arlene.

"The value would be there," Ada commented. They wanted customers to be out the door having spent no more than $15 or $20.

When looking for a chef, they picked three or four dishes for the chef candidates to see what they did with them. Urban Noodle's chef, Kin Kwok Mu -- aka "Kim" -- has had a lengthy career. He has worked for Mr Chow in Bevery Hills, as well at the restaurant's London location. He worked in Las Vegas and then as a Senior Instructor Chef at Martin Yan's Culinary Arts Center outside Hong Kong.

All Kim's noodles are handmade from homemade dough, using a special flour that the chef sought out.

Customers will find very reasonably priced appetizers of tofu with edamame, steamed pork dumplings, and the very flavorful pepper and salt chicken wings. Entrees include noodle dishes such as spicy beef stew noodle or soupless noodle dishes like beef chow fun flat noodles.

Delivery service is shared with next door Rocket Pizza, also a Gilmore restaurant, so customers who want to order noodles and pizza at the same time are in luck.

Monday's soft opening will bring normal hours, but no 'grand opening' will be set until the restaurant has had a few weeks to get up and running.

Urban Noodle / 118 W. 4th / / 11am-10pm, Mon-Fri; 6-10pm, Saturdays / /

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Conversation

User_32

on February 26, 2010, at 03:44PM – #1

This is AWESOME. DTLA gets a Chinese(?) noodle house! No more obsessive chasing of ramen?


Guest 1

Guest on February 26, 2010, at 03:47PM – #2

Interested to try it but I'll miss Warung.


Guest 2

Guest on February 27, 2010, at 04:19PM – #3

Delivery? Wow. I'm so excited to try a new food delivery menu.


Guest 3

Guest on February 28, 2010, at 08:05PM – #4

Rocket Pizza, Pete's Cafe, Lost Souls, Urban Noodle: Gilmore is doing his best to turn his little corner of L.A. into a company town. Betcha before long Banquette is back in his greedy little mitts.

Does anybody else remember the hatchet job he did on James, the guy who originally opened this spot as a restaurant? It turned from being James's Warung to Gilmore's Warung and now to Gilmore's Urban Noodle.

I think I'll pass. This latest Gilmore franchise leaves me cold.


User_32

Russell Brown on March 01, 2010, at 12:41AM – #5

As for the old Warung, you forget that it took 2 years to open, and even then it was almost never open.

Seemed that the doors stayed open only long enough each week to meet the lease requirements. I live upstairs in the Hellman building and every time I went down stairs for a meal it was closed. Also he got into personal relationship issues which significantly complicated the finances when it fell apart.

So let's not blame Gilmore for all the ills of the world. In this economy, the higher end small plates concept did not work. (Hey,even Starbuck closes stores.) Besides, he owns the building.

Have you ever opened a restaurant yourself? Good luck with the long hours, weekends and most holidays.


Eric Richardson () on March 01, 2010, at 02:33PM – #6

Let's keep things on-topic here. Enough guest discussion of old business issues. I've deleted several comments that delved off into Warung Cafe.

In general, know that I'm a lot more prone to allow marginally on-topic discussion via registered users than I am via guests.


Veronica Harrington-Myers on March 02, 2010, at 07:31PM – #7

Woot for delivery! I was able to go to the tasting... this is a very exciting new addition (at least for me!)


Christophe Serafino on March 03, 2010, at 10:54AM – #8

Checked it out last night, I enjoyed the food, service and ambiance. I'll def. be back again! It's a welcome addition!

It's a bit pricier than going to Chinatown, but you are getting fresher food, quality ingredients and hand made noodles. It's a nice spin on some of my favorite Chinese / Taiwanese dishes. I really enjoyed the green onion pancake and beef noodle soup.


User_32

on March 03, 2010, at 04:24PM – #9

Had dinner there last night and the food was really good. I love the look of the new place. It's so bright and airy. Delivery! Can't wait to take advantage of that. Tom Gilmore was there and was so charming and accomodating. Everyone was so concerned that everyone was having a good experience. I also like the big communal table if your going solo. Congratulations for opening another Downtown great. I love my neighborhood and appreciate anything anyone does to contribute to it.


Guest 4

Guest on March 03, 2010, at 09:52PM – #10

this is a great concept for downtown. it's about time. we get some variety in downtown.


Guest 5

Guest on March 05, 2010, at 03:40AM – #11

The great thing about an owner like Tom Gilmore is he actually works with the retail under his buildings. He wants them to succeed.

Whether or not it is for his own personal gain via higher rents, etc.. is irrelevant. Downtown as a whole still benefits. Not all landlords are like this. Some are more interested in the rent they receive. Having said that, it's so great to see Urban Noodle, Lost Souls, and Pete's just add life to Historic Downtown.


User_32

iralu1 () on March 05, 2010, at 12:46PM – #12

I went for lunch on Tuesday and they were bustling with activity. The noodles were very tasty. I will definitely be back for more. Glad to see Urban Noodles is a hit with the DTLA crowd right off the bat.


User_32

() on March 07, 2010, at 11:22AM – #13

oooo! so exciting :) can't wait to try Urban Noodle!


Guest 6

Guest on March 08, 2010, at 11:36AM – #14

"All Kim's noodles are handmade from homemade dough, using a special flour that the chef sought out." The chef told me last week that this is incorrect. Big difference between "hand made" and machine made.


User_32

RWynn on March 15, 2010, at 09:59PM – #15

OK All, Im a fan of the new Urban Noodle. LOVE IT

The decor is great, the food is perfection, Ada and Arlene are gracious and focused.

Gordon Ramsey would approve of the successful change to this downtown destination.

Run, dont walk, to enjoy the new menu and ambiance.


User_32

on March 21, 2010, at 05:48PM – #16

Loved it...so much I made a video:



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