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Gensler Chosen for Farmers Field Project

By Eric Richardson
Published: Friday, March 25, 2011, at 01:53PM
Farmers Field Gensler

A rendering by Gensler shows the Farmers Field logo atop the NFL stadium and events center proposed by AEG.

Soon-to-be-Downtown-based architecture firm Gensler was announced today as AEG's choice to design Farmer's Field, the proposed NFL stadium and events center that would rise next to L.A. Live and Staples Center.

The company—which beat out HKS and HNTB—doesn't have an NFL stadium on its resume, project lead architect Ron Turner does. He's been working on stadium and arena projects since the 1970's, and was in charge of the design of Staples Center while at NBBJ.

While it took AEG three months to officially name an architect after revealing preliminary designs by all three firms in December, Downtowners can be excused for assuming the Gensler choice was a done deal: all of the Farmer's Field renderings released by AEG used the Gensler design, ostensibly because it did the best job of showing the stadium neighborhood.

According to Sam Farmer of the L.A. Times, AEG is .

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User_32

Twirly Burly on March 25, 2011, at 04:12PM – #1

A fixed roof design?? I'm going to throw up. We have the most beautiful weather in Southern California, and this stadium would cover it up. What an awful design.


User_32

JDRCRASHER on March 25, 2011, at 04:32PM – #2

^ Uhh...that's why they call it a "retractable" roof...


User_32

Twirly Burly on March 25, 2011, at 04:37PM – #3

@JD - actually the news coming out today says they are considering a fixed (always closed) roof because of the cost.


William Crandell on March 25, 2011, at 04:55PM – #4

With a roof overhead and no rain or water coming down, they'll prolly have one of those huge electronic Close Encounters billboards hovering above the field. Too bad. I like the idea of having monitors away in the four corners of the interior space. A translucent roof? How about a sizeable, clear, glazed porthole connecting the interior with the firmament, the expanse of the heavens above? Perhaps AEG might conceive of a structural support system for the roof being as unobtrusive as possible. Think of the Pantheon in Rome or the Bradbury Building. Retain the light and space artist James Turrell to collaborate with the structural engineers and architects.

Think of having to attend a convention, an exhibit or a concert inside of a staid sports arena... Think of the outside image of the city, the image broadcast by every athletic event. Imagine the television cameras cutting away, to show the upper reaches of a spectacularly conceived interior space. Consider the added value, the added experience of those who will attend events in the space. Wasserman surely ought to be able to appreciate that, that possibility. Imagine the audience being as entranced by the environment as by the event. Compare such a concept as this with the pedestrian design for the athletic facility known as Grand Crossing.


User_32

Twirly Burly on March 25, 2011, at 09:08PM – #5

One thing for sure, with AEG there would be no overhead blimp views, no fighter jets during the national anthem, no skydiving parachute demos.. for what?? All to protect us from the non-existent snowstorms and tornados. AEG are a bunch of crack heads for coming up with this closed roof idea.


Simon Ha on March 26, 2011, at 10:10AM – #6

Is Gensler designing the convention center as well?


Eric Richardson () on March 26, 2011, at 02:06PM – #7

An architect for that project hasn't been announced yet. I'm not sure how much they can do on it before getting the framework of a deal done with the city, since the city would be weighing in on some of the specifications.



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