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82 Years Ago: Land Purchased for Downtown's Largest Theater, Sid Grauman's Metropolitan

By Eric Richardson
Published: Friday, August 19, 2011, at 08:16AM
Paramount Theater Dick Whittington Studio / USC Digital Archives

A 1939 view of the auditorium inside the Paramount Theater, built in 1923 as Los Angeles' largest movie house. It featured 3,300 seats, including 2,000 on the balcony alone.



On August 19, 1919, theater man Sid Grauman announced that he had purchased land at 6th and Hill for $1 million and was moving forward with plans to put $2 million more into the construction of the Metrpolitan Theater, the largest movie theater ever built in Los Angeles.

It would open three-and-a-half-years later, on January 26, 1923, with 3,300 seats. The balcony alone sat 2,000.

Average citizens need not have tried for tickets to the opening.

"Stars, producers, directors and other film celebrities are requested to communicate to the Metropolitan the number of reservations desired on the opening night," read a story published in the L.A. Times a few days beforehand.

"The Metropolitan Theater is to be the very center of the motion-picture universe," Grauman told the paper, "and it is fitting, I think, that arrangements be made for the accommodation of representatives of the industry, even if the general public is forced to wait for the second night."

Grauman also urged theatergoers to buy their tickets from the box office, and not from scalpers.

The big land price turned out to be a good turn for Grauman. He sold the building and land for $4 million just two months after it opened, taking a 50-year lease to operate the theater.

Publix Theaters Corporation purchased the theater in 1929, renaming it the Paramount Downtown.

The building got a remodel in the early 1950's, but already the landmark structure's days were numbered. Developer David Shusett bought the Paramount in late 1958, giving credence to swirling rumors that the venue was to be torn down and replaced with new office space.

Two years later, Shusett unveiled plans for a 35-story tower.

In September of 1960, 200 people showed up to bid on items from the not-even-40-years-old theater as they were auctioned off. The $100,000 Wurlitzer organ went for just $7,500.

Demolition soon got underway, but it proved tougher than expected thanks to a structure that had been designed to support seven more stories than were ever built.

Shusett's tower plans never happened. The emptied lot sat for years as the developer and lender Home Savings fought over the title to the land. The bank ended up winning that fight in August of 1969.

A decade later, plans for a 25-story jewelry center tower were announced. Those plans got scaled back, but did eventually result in today's International Jewelry Center. The 16-story, 410,000 square foot complex opened in 1981 and features a distinctive zig-zag design created to give as many offices as possible access to north light, preferred by jewelers for judging the color of stones.

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User_32

Russell on August 19, 2011, at 08:38AM – #1

This story is so tragic. What a waste. We are actually quite fortunate that Broadway was ignored for so many years, if it was only a block or two closer to bunker hill, this would probably be the fate of the most of the historical theaters that are still in tack.


User_32

on August 19, 2011, at 12:02PM – #2

Of course I prefer the Metropolitan, but the Jewelry Center isn't that bad. Frank Gehry ripped it off for his IAC Building in New York.

Didn't the cylinrical features hanging along the Hill Street frontage light up?


Hillsman Wright on August 19, 2011, at 12:40PM – #3

The architect for the Metropolitan was W.L. Woollett, who also designed the Million Dollar. The stage and support facilities were designed to accommodate live events up to grand opera size in case films fell out of favor with the public. There was a 70-piece orchestra in residence. At one point, the theatre had entrances on Hill, 6th and Broadway. The chandelier from the Broadway entrance now hangs in the Million Dollar dome. A 3300 seat facility adjacent to Pershing Square parking would come in handy now. Here's a link with photos and more info in the Broadway entrance: http://sites.google.com/site/downtownlosangelestheatres/metropolitan


User_32

Illithid Dude on August 19, 2011, at 11:52PM – #4

I have to say, though, I do like the original office building design. No plazas, entrance right on the street, and I'm a sucker for International Style. Of course, I wish the original theater was still there, but the 60s office building is a heck of a lot better then the current International Jewelry Center.


William Crandell on August 21, 2011, at 01:55PM – #5

It is quite a leap of imagination for one to say that Mister Gehry ripped off the design of this gawd-awful building as part of the design of his first building in Manhattan.

If memory serves me right, I once read that architect George Bergstrom handled the building shell and Woollett executed the interior. Bergstrom had separated from his partnership with John Parkinson and would eventually design the Pentagon. Tom Owen once told me that there was also a separate entrance on the back side, from Broadway. This was probably threaded through either a part of the Mackie-Fredericks Store or the building to the south.


William Crandell on August 21, 2011, at 01:59PM – #6

Gawd-awful building being the Jewelry Center, of course.


User_32

on August 22, 2011, at 08:19AM – #7

Gehry/IAC vs. Jewelry Center...just look at the two buildings side by side. Anyway, IAC is competent architecture, but it isn't as nice as most of Gehry's work. Let's just say as a location it was a good fit with Will Ferrell and Mark Wahlberg in their movie The Other Guys.


User_32

BobbyD on January 06, 2012, at 07:41PM – #8

"Mister Gehry ripped off the design of this gawd-awful building as part of the design of his first building in Manhattan."? How can anybody steal his own design? Sounds as good as Obama always blaming every bad thing on somebody else and never on himself.


User_32

Morthos on January 25, 2012, at 09:36PM – #9

The jewelry center building sucks major portions of rat balls. The reason people all over the world believe that LA has no history is because we constantly destroy our history. And you could argue with me if you want, however, you would be wrong, and look like a monumental idiot.



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