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Hidden Ed Hardy Store Opens on Spring

By Eric Richardson
Published: Saturday, April 04, 2009, at 05:04PM
Ed Hardy Store Eric Richardson []

The store's so new it doesn't have a phone number, set hours, or even a sign outside, but today a new retail space for popular label Ed Hardy by Christian Audigier opened on Spring street in Historic Downtown.

Audigier has been quickly expanding his retail range, opening Ed Hardy flagship stores in eight states and fifteen other countries. The Downtown location is intended to be an outlet store, and opens with a warehouse sale offering overflowing boxes of items to dig through.

Prices during the sale range from $20 for hats and shoes to $75 for jackets. It's an impressive markdown -- hats on the Ed Hardy site start at $50. T-shirts found online for $60 are on sale for $25.

The space at 433 S. Spring is very easy to miss. Look for a white, double-wide retail space, left of the building's main entrance.

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Guest 1

Brady Westwater on April 04, 2009, at 05:35PM – #1

It's only open today and Sunday from 10 - 6 PM for a special warehouse sale. Then it shuts down until their real opening which will either be on Art Walk night - this Thursday - or soon after.


Guest 2

really? on April 05, 2009, at 08:06AM – #2

are there still people out there buying that overpriced incredibly tacky crap???


Guest 3

eva on April 05, 2009, at 08:33AM – #3

...and TIRED crap to boot. Soon, like Von Dutch crap, they won't be able to give it away. It will carry the same "cache" that the name "Pierre Cardin" eventually had!

Oh, and those Affliction shirts too. Those have to go. Please? PLEASE!!!


Guest 4

Greg Kr on April 05, 2009, at 11:00AM – #4

Downtown Los Angeles will make some fine looking ruins one day.


Guest 5

Purple Haze on April 05, 2009, at 11:13AM – #5

Yeah, style queens buried a hundred feet under granite and glass!


Guest 6

Tools! on April 05, 2009, at 12:21PM – #6

Quick! Someone tell the cast of Tool Academy there's a new store for them to shop at in downtown LA.


Guest 7

Fashion Snobs in Downtown? on April 05, 2009, at 03:45PM – #7

The last time I checked, Opening Ceremony, APC and Maxfield weren't anywhere near downtown.

It would be one thing to shit talk Ed Hardy and his cartoony circus attire if downtown had style (and no, westcoast brooklyn streetskanks dont count as stylish), but downtown doensn't have style so be happy the circus is in town.


Guest 8

Louie Cuevas on April 06, 2009, at 12:38AM – #8

You guys are upset about the Ed Hardy store and dont care about the druggy hotel that blocks my potential hopping circuit from Petes to The Association??


Guest 9

Chattycathy on April 06, 2009, at 12:45PM – #9

I'll take cheap clothes over druggy hotels anyday. Who is Ed Hardy?


Guest 7

recognize on April 06, 2009, at 01:14PM – #10

Those "druggy hotels" and their inhabitants were here long before your gentrified bars.

Consider how annoyed the residents of those hotels are when noisy, drunk gentrifiers use their street as a bar hopping circuit.


Guest 10

RLK on April 06, 2009, at 02:06PM – #11

Coles and Casey's have been downtown way longer than most of those SROs, but does it matter who came firsts as long as the neighborhood improves.


Guest 11

Rodney King on April 06, 2009, at 03:38PM – #12

"Can't we all just, GET ALONG????"


Guest 12

Ward Churchill on April 06, 2009, at 04:27PM – #13

recognize-- you think that's bad, just imagine the plight of the Indigenous peoples to the North American continent! We've been for the last 450 years!


Guest 13

leesa on April 06, 2009, at 05:07PM – #14

if you hate it so much, don't shop there. so many downtown nimbys who argue towards revitalizing downtown, yet scream and cry when anyone tries to change or add anything. downtown needs more business, period.


Guest 14

Bert Green on April 07, 2009, at 12:49AM – #15

Dear leesa: Nimbys do not "argue towards revitalizing downtown," they fight against it. Luckily there are very few of those downtown. In fact downtowners are the least nimby of all LA neighborhoods, as generally development and change are embraced. I think what many people are expressing here is the rejection of a purely corporate, retail aesthetic in downtown.

Despite the protests of the "fashionable" from elsewhere, these type of businesses will likely fail in downtown LA. Fashion here is under the radar, it is a huge, wholesale industry, not a retail thing. Anyone who tries to find a "style" in downtown will be disappointed because the corporate fashionistas can't fathom an idiosyncratic, grassroots populace that defies slavish trends. These are people who don't buy their products.

The best fashion tips downtown come from the SRO dwellers. Spend a few weeks at 5th & Main watching the crowds walk by and you'll see what I mean.


Guest 15

Shesinfashion on April 07, 2009, at 02:17AM – #16

What constitutes the people that live on main druggies? Because they're black and poor? Let's all clutch to our wallets and purses beacuase god knows we can't trust those kinda people!!!!

Look, most of these people live in these hotels because they are trying hard to stay OFF the streets, completely the opposite of what you think they are doing. Some of them yes,may have psychological problems but most I talk to and walk by ALL THE TIME are really nice...have you ever tried to help instead of running away scared from........ If you are scared to walk from 4th to 6th then you got issues my friend. Not all poor people are druggies and not all are out to get you! It's called hysteria and propaganda...learn it!!


Guest 16

Rich Alossi on April 07, 2009, at 02:00PM – #17

While you're right, #16, that not everyone living in the hotels are druggies, let's not delude ourselves into thinking there isn't a drug problem in Downtown and among the SROs. Hell, just take a walk down 5th Street the first week of the month anytime after the sun goes down and you'll see what I mean.

And Bert, you're right about the fashion tips - some guys the other day highly recommended I stop wearing red in Downtown... probably a good tip.


Guest 7

Bill Blast on April 07, 2009, at 02:44PM – #18

It's so lazy to use those SRO dwellers when talking about drug use and not talk about the coke and pot use amongst 1) the new downtown contingent and 2) within the world of fashion. Maybe the poor drug users are more visible downtown, hitting their crack pipes in the dark of the night, but let's not gloss over the coke use at bars and parties all over downtown and pot dealers living in loft buildings all around us. Guess you guys don't use the coke delivery service from that fast food place on Broadway.

I personally hope that Ed Hardy thrives downtown. I dont wear that crap but when the clowns who do come to Spring to buy it, maybe they'll drop some money into one of the restaurants or bars around it. They already come here on the weekends and for the Arts and Craft Walk, so why not lure them mid-week, too?


Guest 17

Ed Hardy? on April 08, 2009, at 02:32AM – #19

Ed Hardy...wow. can we just get a store that doesnt cater to the douchebags of the world?

honestly, can a brother get a target?


Guest 18

eva on April 08, 2009, at 10:16AM – #20

Spot on about the drugs, Bill.


Guest 19

Oscar on April 09, 2009, at 01:02PM – #21

1.-Sheisnfashion; You are absolutely right, we all should try to learn a little bit more about our neighbors before judging them, besides, who knows, if you befriend them they might be able to get you better drugs or better prices.


... ... ...

all right!, all right! I'm kidding! ... gee! But no, seriously, you're absolutely right...

2.-Rich Alossi, you're a DA (no, I do NOT mean District Attorney), downtown it's NOT gang territory it's NEUTRAL territory so nobody is going to bother you for whatever colors you're wearing (unless you're wearing them to represent the Republican Party)... downtown it's were we all converge amd we ALL know that...

3.- Bert, you use to be my hero...

4.-Bill Blast, you are my new hero....

Oh yes, and by the way, Who the F' is Ed Hardey? I don't know, but I fancy that tiger in the wall, is it possible to get any cheesier than that?


Guest 7

Bill Blast on April 09, 2009, at 04:32PM – #22

Those who understand fashion don't use the word "fashionista" and the idea of a corporate fashionista is redundant, at best.

Rich, I think the guy who suggested you not wear red was suggesting that another color of American Apparel leggings might suit your skin tone better. You can never go wrong with teal or lilac.


User_32

Rich Alossi on April 09, 2009, at 05:10PM – #23

I prefer my American Apparel leggings in periwinkle, Billie B, but they discontinued that color.

But considering the rise in Crips tagging all over Downtown, I'm sure the man's intent was to save me from getting shot.


User_32

Rich Alossi on April 09, 2009, at 05:19PM – #24

Oh, and Oscar, why don't you just go ahead and call me a dumbass instead of beating around the bush?

I'm sure the uptick in robberies, muggings (I've experienced this firsthand), theft and shootings is all just hipsters finding ways to pay their rent.


Guest 20

nanorich on April 09, 2009, at 08:07PM – #25

Um...

yuppies dissing druggies? I can't believe it.

I remember when people moved downtown to get away from the valley and westside mindset.


Guest 7

progress on April 10, 2009, at 03:54AM – #26

The downtown vs "insert other area of Los Angeles" argument doesn't have currency. It means nothing and really, never did, especially when the Valley in particular offers greater diversity than downtown (the cozy parts not true downtown) will ever know, drugs and all.


Guest 20

nanorich on April 10, 2009, at 07:48AM – #27

I was referring to South of the Blvd part of the Valley.

Or the Sherman Oaks Homeowners Association Part of the Valley.

Where the same meme regarding pushing out undesirables lead to the Valley Separatist Movement as well as ADS from Candidates for City Attorney attacking "Downtown Politicians"

When one moves into a building where entering into the building requires dodging five drug deals at work, why does one act surprise when there drug deals going down in front of one's building?

Being an urban pioneer sort of requires one to be aware of one's surroundings, and doing the ol' due diligence, doncha think?

Or are you suggesting there are convenient places to score a dime bag in Toluca Lake?


Guest 21

The Emperor's New Clothier (K-town) on April 11, 2009, at 06:26PM – #28

Sorry to interrupt the drugs/localist thread, but I just love this quote:

"Audigier has been quickly expanding his retail range, opening Ed Hardy flagship stores in eight states and fifteen other countries."

Why so quickly? Could it be that the sheep are about to realize how stupid they look, and stop buying this garbage?

Quickly! Everything must go!


Guest 7

? on April 12, 2009, at 09:12PM – #29

Nanorich, is there a point in your post?


Guest 2

really? on April 13, 2009, at 11:00AM – #30

I just wanted to add my 2 cents to the above comments to this quote:

"Audigier has been quickly expanding his retail range, opening Ed Hardy flagship stores in eight states and fifteen other countries."

This guy is doing the same thing he did with the previous p.o.s. line he was involved with, Von Dutch. Blow it up real fast, and then walk away before it collapses. Same here with this other crap, Ed Hardy (if you noticed, it is EXACTLY the same deal, over embellished cheap crap like trucker hats and tee shirts that are sold to gullible 'trend followers' for 10 times what they are worth, until there is nothing left to squeeze, and you move on to the next regurgitation of the same. See how long it takes to 'Ed Hardy' to disappear and be replaced by 'christian audigier' (you already see his name plastered all over that stuff). If we are lucky, we will get to see a wonderful christian audigier store downtown too, all covered in (fake) gold and (fake) diamonds :-)


Guest 7

Ed Hardy on April 13, 2009, at 11:34AM – #31

Call me a douche. Call my followers douches. I care not.

Last time I checked, I was wealthy and you are not, selling my douche-ware to said "douches."

Seems awfully funny coming from a corner of the city that has no sense of style and who gets excited about the opening of a 7-11.

You all deserve what the jokers at Box8 deem as fashion. At least I pay my bills.


Caryn Ho on April 13, 2009, at 12:14PM – #32

Ed Hardy - if that's really you - I aplogize on behalf of my neighbors on not welcoming you to our neighborhood. I can't believe all these sour pusses and negative energy. Just ignore them, they are obviously not happy campers spewing such words of hate. If you truly love your downtown you want to welcome any movement forward into making this a great place to live. On behalf of my downtown neighborhood I welcome you and wish you great success and happiness in your new location. Can't wait to visit.


Guest 17

ed hardy = douche on April 13, 2009, at 02:52PM – #33

"i am wealthy and you are not"
that is, by far, the douche-iest post ive ever seen on any website...EVER. go back to the 909 and sell your tired clothing to the guys driving lifted trucks.


Guest 2

really? on April 14, 2009, at 03:36PM – #34

I believe the real Mr. Hardy actually still lives in San Francisco, and he is actually NOT affiliated with the brand that we are talking about (it is just a license deal). Whoever this guy who is impersonating him is, the references to him flaunting his wealth and dissing 'a corner of the city with no sense of style', do not represent the artist at all. I would assume this is someone associated with the licensee or the store (in which case, a more civilized response to some of the criticism expressed above would have been welcome).


Eric Richardson () on April 14, 2009, at 04:19PM – #35

really: Though I don't have any more info than you do, I think it would be safe to assume the poster had no connection to the store.


Guest 2

really? on April 15, 2009, at 11:47AM – #36

That is correct, mine was simply an assumption. He/she may just be a very devoted fan of the brand! :-)


Guest 22

estupido on April 15, 2009, at 12:23PM – #37

Well, if Ed Hardy doesn't satisfy one's hankering for hoary fashion trends, they may always proceed to 'Crack Gallery', an absolute emporium of stunningly good looks. lol

If one wants better retail, one should move to the Grove-- or Grozney, Chechnya for that matter.

Which is a good thing really, cuz I don't need no shoppin temptation.


Guest 7

Ted Hardly on April 15, 2009, at 01:51PM – #38

Except for a couple of shops in Chinatown like Ooga Booga, Welcome Hunters and Blends for kicks, there is no fashion downtown. The Garment District was a more appropriate name than the Fashion District.

You're better off in the Alleys.


David Markland on April 18, 2009, at 03:29PM – #39

Yes, the retail store may have impressive markdowns, but it doesn't reflect the even more impressive initial markups.

$20 for a sale price on a cap? $25 for a sale price on a t-shirt?

If I didn't think Ed Hardy was God-awful tacky in the first place, I'd still be insulted by the prices. Can't believe some people who are struggling to pay their rent still buy this stuff.


Guest 7

Cheapos on April 18, 2009, at 07:39PM – #40

You're balking at a $ 20 hat?

Don't shop much, do you.

Ever been to Maxfield?

A hat their costs the same as your rent. No joke.

Oh yeah, that's on the side of town with money.


Guest 2

really? on April 19, 2009, at 08:19AM – #41

$20 for a hat that is worth 5 at the most IS silly, never mind how tacky they are. Yes, Maxfield at least does have nicer overpriced clothes THERE ( their????!). And, to be more precise, they ate located in that part of town where stores selling overpriced stuff are shutting down one after another.


Victor Wilde on April 19, 2009, at 11:09PM – #42

just wait until this summer. 12,000 sq ft gallery/ showroom/event space @ the corner of 2nd and spring. real fashion and art is coming to downtown by way of a new york city boy living here in downtown for 5 years


Guest 23

i guess on April 22, 2009, at 08:27PM – #43

I imagine the Ed Hardy clothing line is for people who love tattoos but are afraid of needles and commitment. Amazing how large that demographic is. Why is it an “outlet” store that is opening in downtown and not a regular store? I’m not sure if it’s a compliment or an insult to assume that downtowners wouldn’t pay full price for their "festive" garments.


Guest 24

Mike on May 16, 2009, at 07:03PM – #44

It already looks awesome! Too sad we don't have Ed Hardy stores over here in Germany :(


Guest 25

edhardy on July 16, 2009, at 12:15AM – #45

You're balking at a $ 20 hat?

Don't shop much, do you.

Ever been to Maxfield?

A hat their costs the same as your rent. No joke.

Oh yeah, that's on the side of town with money

ed hardy (http://www.edhardy2sale.com)



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