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Broad Art Museum Talks Approved for Grand Avenue Site Next to Disney, MOCA

By Eric Richardson
Published: Monday, January 25, 2010, at 12:32PM
Grand Avenue Parcel L Eric Richardson [Flickr]

Currently a surface parking lot, Parcel L could become home to the Broad Art Museum. The site is next to the Walt Disney Concert Hall and across the street from MOCA and the Colburn School.

Eli Broad's proposed art museum could soon be another feather in Grand Avenue's cultural hat. Plans to bring the institution to Downtown took an important step forward today as the Grand Avenue Authority authorized negotiations between the Grand Avenue Committee, the Broad Foundations and Related Companies.

Afterward, Authority member and City Councilwoman Jan Perry praised the chance to "get something going" on one of the four parcels that make up Related's master-planned project. "[The museum] could have a multiplier effect" for the neighborhood, she said.

First reported to be headed to Beverly Hills, the Broad Art Museum has also been linked to Santa Monica and other sites in West L.A. Plans for Downtown would place the museum on a parcel adjacent to the Walt Disney Concert Hall, across Grand Avenue from MOCA and the Colburn School.

The museum would house Broad's 2,000-piece contemporary art collection.

Broad is no stranger to Bunker Hill. He helped lead fundraising efforts for the Walt Disney Concert Hall and recently pledged $30-million to MOCA.

The has also been a major backer for the Grand Avenue Project, comparing it and the associated remake of the Civic Center Park to Paris' Champs-Elysées.

While detailed plans were not formally discussed, the whispers in the Hall of Administration conference room where the meeting was held were that the museum would occupy all of part of Parcel L, and would sit on top of a parking podium that would bring it to the level of Upper Grand Avenue.

In exchange for giving up the land, Related would likely be granted an extension on its deadline to develop its project. The company has been waiting for capital markets to recover before it breaks ground on the first phase of what could be up to a $3-billion venture.

Today's action initiated formal negotiations on the deal, which would need to be approved by the Authority. The body includes representatives from the City, County and Community Redevelopment Agency. Its next regularly scheduled meeting will be on February 22.

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