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City Target sets DTLA opening date for fall 2012

By Kylie Reynolds
Published: Tuesday, July 10, 2012, at 04:00PM
FIGat7th Brookfield Properties

The City Target at the new Figat7th will open in mid-October.

Target is making a home in DTLA - and soon.

City Target, a new branch of the retail store designed specifically for urban areas, is opening in the remodeled Figat7th shopping center on Oct. 14, said Chris Egger, a spokesman for Macy + Associates Inc., which is representing Brooksfield Office Properties. The store's opening date has been much anticipated since Target announced it would be coming to DTLA back in 2010.

Los Angeles will have the most City Targets of any one city; including the downtown location, one in the Beverly Connection shopping center and another in Westwood Village opening later this month. The stores, which will be about 100,000 square feet, are not as large as traditional Targets to accommodate cities already tight on space.

So what can Downtowners expect from this smaller version of the popular retail store?

The store will carry "urban living essentials" for city residents, commuters and tourists, according to a Target press release. While the City Target will still sell much of the merchandise found in a traditional Target, it might be missing some larger items - like patio furniture or jumbo-sized household supplies - that would be less popular with the downtown audience. But fresh groceries and clothing will still be staples in this urban model.

The store's iconic logo, a bullseye, is already hung along one side of the mall at Figueroa and Seventh streets. National sports chain Sports Chalet also recently announced it will be joining Target in the space, which is currently undergoing a $40 million renovation by Brooksfield.

Clarification: an earlier version of this post did not include attribution as to who told Blogdowntown about the October date. That has now been updated.

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