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No Sign of Supergraphics Moratorium on Downtown Streets

By Eric Richardson
Published: Thursday, May 07, 2009, at 10:31AM
Manny Supergraphic Eric Richardson [Flickr]

This new supergraphic on Figueroa features Dodger slugger Manny Ramirez, who was today suspended fifty games for a drug violation.

Violate Major League Baseball's drug testing policy? You'll receive a tough suspension. Violate the city's moratorium on supergraphics? Those consequences seem much less intimidating.

Despite the fact that new supergraphics have been forbidden in the city of Los Angeles since January, new billboards continue to spring up Downtown, including several featuring Dodgers' slugger Manny Ramirez, who this morning was suspended fifty games for a drug violation.

The Dodgers are running a massive ad campaign built around the "MANNYWOOD" tagline. Two large banners appeared on the sides of a pair of parking garages on Flower street between 7th and 8th in recent weeks, and in the last few days a new banner was placed on Figueroa between 8th and 9th.

Manny-graphics aren't the only ones still emerging. 888 S. Figueroa features a new ad for Chase bank plastered across the windows of its lower floors.

All of this is occurring in spite of the city's moratorium on supergraphics, which it extended this week. While late December saw a flurry of graphic installation designed to beat the new rules into place, several of these new installations are completely new, and seemingly just in blatant disregard of the city's ordinance.

City Council's Planning committee will again take up discussion of a new signage ordinance next week. A major part of those rules will be a mechanism for enforcement, something quite obviously lacking in the city's current implementation.

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