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No Sign of Supergraphics Moratorium on Downtown Streets

By Eric Richardson
Published: Thursday, May 07, 2009, at 10:31AM

Manny Supergraphic Eric Richardson [Flickr]

This new supergraphic on Figueroa features Dodger slugger Manny Ramirez, who was today suspended fifty games for a drug violation.

Violate Major League Baseball's drug testing policy? You'll receive a tough suspension. Violate the city's moratorium on supergraphics? Those consequences seem much less intimidating.

Despite the fact that new supergraphics have been forbidden in the city of Los Angeles since January, new billboards continue to spring up Downtown, including several featuring Dodgers' slugger Manny Ramirez, who this morning was suspended fifty games for a drug violation.

The Dodgers are running a massive ad campaign built around the "MANNYWOOD" tagline. Two large banners appeared on the sides of a pair of parking garages on Flower street between 7th and 8th in recent weeks, and in the last few days a new banner was placed on Figueroa between 8th and 9th.

Manny-graphics aren't the only ones still emerging. 888 S. Figueroa features a new ad for Chase bank plastered across the windows of its lower floors.

All of this is occurring in spite of the city's moratorium on supergraphics, which it extended this week. While late December saw a flurry of graphic installation designed to beat the new rules into place, several of these new installations are completely new, and seemingly just in blatant disregard of the city's ordinance.

City Council's Planning committee will again take up discussion of a new signage ordinance next week. A major part of those rules will be a mechanism for enforcement, something quite obviously lacking in the city's current implementation.

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Comments

1
Dennis Hathaway writes:

This contempt for legal process by institutions like the Dodgers that promote themselves as civic-minded is apallingly shameful. Last week, at the city council PLUM committee, a Dodgers rep appeared hat in hand to plead for special exemptions from the new sign ordinance to allow large scale advertising on the Dodgers stadium property. They should have been told to come back after they removed every single one of those illegal Mannywood supergrapics and wrote the city a check for the same amount they paid the property owner and sign company.

# on May.07.2009 AT 11:17 AM
2
D writes:

i know most people dont like these supergraphics, but i think they add something to the city. they cover up things that would otherwise be bland and boring. Not all of them are ok, but i dont mind most.

# on May.07.2009 AT 11:52 AM
3
JDRCRASH writes:

Dennis, this is Downtown, home of young and lively neighborhood. Not suburbia, where residents whine about every little thing.

Your comments lack merit here.

# on May.07.2009 AT 12:56 PM
4
Rich Alossi writes:

I wonder how long those Mannywood ads will be up. The timing, it's perfect. An expensive mistake.

# on May.07.2009 AT 01:15 PM
5
Eric Richardson writes:

JDRCRASH: You're oversimplifying. Downtown is not in favor of all signage, though certainly those I talk to are in favor of much more than other parts of the city might be.

For instance, I think the Chase ad at 9th and Figueroa is ridiculous, since it's basically just slapped over several floors of the building covering windows and out of character with the design of the building. Yet I have no problem with the signage around LA Live, since it's designed into the structures.

I think Dennis' point in this case is a very good one.

# on May.07.2009 AT 02:00 PM
6
benjamin writes:

what happened to the singage district? i don't mind them around staples center and LA live. it's just annoying to see it all over town in most random places.

# on May.07.2009 AT 02:31 PM
7
Tornadoes28 writes:

Mannywood? Should say Mannyroid.

# on May.07.2009 AT 03:02 PM
8
Marcos El Malo writes:

The City is going about this all wrong. They should pass an ordinance to fine the advertisers, i.e., the Dodgers, Toys-R-Us, and topps in the pic above, for example. Fine them by the square inch. That would hit Supergraphics where it hurts, and offer a clear distinction between free speech and commercial messages, which can be regulated.

Second, let's create a database of existing permitted signs, so that advertisers can check which sites are legal for advertising. Make the database easily accessible to all, so that citizens can check for illegal signage and report it.

# on May.08.2009 AT 05:04 AM
9
keith writes:

I agree think it depends on the location, in this case viewing a boring parking structure or mannywood graphic. for the one post about having a database of locations that's been brought up before. do think its interesting as this debate continues -for or against- supergraphics our city council folks enjoy the cash contributions that these companys put in their checking accts.

# on May.08.2009 AT 06:21 AM
10
Neil writes:

Ultimately this is about a lack of enforcement. new signs get put up, nothing happens, some aspect of the city government has decided it's beneficial to do nothing.

Maybe if civic-minded drug dealers donate more money to the election campaigns the police can be persuaded to not enforce the laws against selling drugs and running a street gang.

whats it called oh yeah "pay for play" it's what makes los angeles the great place it is...

# on May.08.2009 AT 06:24 AM
11
Neil writes:

and this "free speech" BS is the lamest stunt ever. it's not a freedom issue, unless the freedom is to do whatever you want and violate the law.

Personally i dont care if thy cover every inch of town with logos like a nascar. it's the disregard and contempt for the law that's the problem.

# on May.08.2009 AT 06:29 AM
12
JDRCRASH writes:

@Eric: Hathaway, along with BBB, wants Billboards in general COMPLETELY removed from the city, including South Park (go to they're website if you don't believe me). This will most undoubtely harm business, and the city WILL eventually lose revenue, and with the status quo concerning the budget, that is not an option. That said, I think there should be tougher taxes on billboard companies and massive fines for putting up illegal billboards.

And i'm not saying I enjoy seeing tarp-like billboards like the ones McNeilly has flooded the westside with. They're crap, and these particular ads should be illegal, as they pose a fire safety hazard; not just with blocking windows for escaping, but because they could start fires if some lunatic decides to take lives by setting them on fire. Not to mention their not in major Entertainment areas like Hollywood and South Park. This includes the Chase billboard that you mentioned, as well as the eyesore green one thats currently on 717 Ninth.

Buildings like L.A. Live (and 717 Olympic) were designed to hold advertisements, because there are no windows behind them. Those, IMO, are examples of safe advertising, and should be imitated in Hollywood as well as the rest of that area.

# on May.30.2009 AT 07:47 PM

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