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DTLA Resident Card Launches with Signups at LA Cafe

By Eric Richardson
Published: Thursday, May 13, 2010, at 12:03PM
DTLA Resident Card Eric Richardson [Flickr]

Josh Gray-Emmer of AP Consulting LA holds up a pair of sample DTLA Resident Cards.

Downtowners who visit LA Cafe this afternoon be among the first to get their own DTLA Resident Card, a photo ID that is intended to make it easy for Downtown businesses to offer discounts to those who live in the neighborhood.

"I found that places in Downtown really wanted to provide benefits to Downtowners and loyal customers -- especially the places that were inside residential buildings -- but there was no good way to do it short of having people bring bills," explains Josh Gray-Emmer, founder of AP Consulting LA and a longtime resident of the Historic Core.

Gray-Emmer and AP Consulting LA partner Stephanie Estes came up with the DTLA Resident Card in hopes of solving that issue. The company will be conducting signups around Downtown to get the free cards in the hands of residents, eventually adding in online signups and working with buildings to make sure the cards end up in the correct hands.

Businesses are excited about the card, Gray-Emmer says. "I haven't had a single business say no yet, so I'd say that's a pretty good reaction."

At launch, offers posted on the card website include 50% off the wine glass of the week at BottleRock, 10% off at interior design store iSquared, a special room rate at the L.A. Athletic Club and $10 tickets to the L.A. Film Fest.

Businesses can also choose to offer discounts specific to their neighborhood. Cafe Metropol offers a 10% discount for Downtowners, but 15% off for those whose card carries an Arts District designation.

Signups will be taking place outside LA Cafe (639 S. Spring) until 7pm. Those who want to know when signups will be taking place in their neighborhood or businesses who want to participate in the program can email

blogdowntown is partnering with AP Consulting LA on the Resident Card program, and we will be working to offer ways to integrate cardholder identity information into our user profiles.


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