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7+Fig to Become FIGat7th as Part of Revamp

By Eric Richardson
Published: Wednesday, April 06, 2011, at 01:25PM
FIGat7th Brookfield Properties

Rendering of the renovated FIGat7th, opening in the fall of 2012



The shopping complex at 7th and Figueroa has gone through several names since opening in 1986. It's about to get another, as Brookfield Properties has announced that the "re-imagined" complex will be called FIGat7th when it reemerges from construction in the fall of 2012.

The $75-million complex opened on April 9, 1986, as "Seventh Market Place." It was anchored by Bullock's and May Co. department stores, both in the 125,000 to 200,000 square foot range, far smaller than the old million square foot buildings they had once occupied elsewhere in Downtown.

Bullock's closed in March of 1997, while the May Co. store first became a Robinsons-May and then a Macy's before closing in 2009.

Meanwhile, the complex was rebranded as 7+Fig by 2000.

Finally, in November of 2010, Target announced that it would be opening a store in the complex. The store will be one of the first to implement the chain's smaller CityTarget concept.

That signing is the cornerstone of Brookfield's current $40 million revamp, which reconfigures the complex to add a 60-foot-wide "grand stairway" from Figueroa to the second level, rebrands the food court as 500-seat "chef-driven" Taste, and removes the steel cloud that had given the complex a dated aesthetic.

Soon-to-be-Downtowners Gensler are doing the new design, which is currently well into the construction process.

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