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7+Fig to Become FIGat7th as Part of Revamp

By Eric Richardson
Published: Wednesday, April 06, 2011, at 01:25PM
FIGat7th Brookfield Properties

Rendering of the renovated FIGat7th, opening in the fall of 2012



The shopping complex at 7th and Figueroa has gone through several names since opening in 1986. It's about to get another, as Brookfield Properties has announced that the "re-imagined" complex will be called FIGat7th when it reemerges from construction in the fall of 2012.

The $75-million complex opened on April 9, 1986, as "Seventh Market Place." It was anchored by Bullock's and May Co. department stores, both in the 125,000 to 200,000 square foot range, far smaller than the old million square foot buildings they had once occupied elsewhere in Downtown.

Bullock's closed in March of 1997, while the May Co. store first became a Robinsons-May and then a Macy's before closing in 2009.

Meanwhile, the complex was rebranded as 7+Fig by 2000.

Finally, in November of 2010, Target announced that it would be opening a store in the complex. The store will be one of the first to implement the chain's smaller CityTarget concept.

That signing is the cornerstone of Brookfield's current $40 million revamp, which reconfigures the complex to add a 60-foot-wide "grand stairway" from Figueroa to the second level, rebrands the food court as 500-seat "chef-driven" Taste, and removes the steel cloud that had given the complex a dated aesthetic.

Soon-to-be-Downtowners Gensler are doing the new design, which is currently well into the construction process.

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User_32

Dennis Smith on April 06, 2011, at 02:59PM – #1

Those of us who lived and shopped downtown in the 1980's and early '90's can remember when wags pronounced the then Citicorp Plaza as "Citycorpse". Now it is reborn twenty years later and renamed as another harbinger of the downtown renaissance.

How will downtown Los Angeles look in another twenty years?


User_32

downtown vibe on April 06, 2011, at 04:33PM – #2

This will be a great asset for downtown. The design looks modern and open, far easier to understand than the last floor plan. I hope at least part of the complex will be dog friendly..... I see some green space on the top!


User_32

Downtowner on April 06, 2011, at 05:47PM – #3

Forget Target, I'm looking forward to shopping at Meiman Narcus and Veronica Secret!


User_32

Jamison on April 07, 2011, at 07:53PM – #4

I can't wait to shop at Zephora, Forever Young, Mieman Narcus, Zare, Veronica's Secret, Marney's Coop, and Samsing!

it looks like they only signed Adoro's Grill, CPK, and Target


User_32

Boaz on April 08, 2011, at 09:31AM – #5

"It's different this time" - where have we heard that before about DT LA?


William Crandell on April 08, 2011, at 02:54PM – #6

WHAT??? You mean that The L.A. Conservancy and fans of Sci-Fi everywhere have not protested the demise of that Close Encounters spaceframe? Wonders never cease.



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